Arion McNicoll
In a PR gimmick that was surely devised by the most cunning of advertising minds, the new Fiat 500 ‘flew’ over London last night on the British Airways London Eye precisely 500 hours into 2008 to celebrate its UK launch.
Already set to become ‘much beloved’, the update of the old Cinquecento was unveiled to coincide with Fiat’s 50th birthday in July last year amid a flurry of praise, celebrity and nostalgia. Last night’s London launch reprised the Italian event with 2007’s breakthrough castrato, Mika, crooning his way through his hit song.
Also at the event were supermodel Eva Herzigova, reality TV survivor Kelly Osbourne, celebrity daughter Jade Jagger and UK model Agyness Deyn.
http://driving.timesonline.co.uk/tol/life_and_style/driving/features/article3231320.ece
LMAO, I mean we know Mika has three and a half octaves but I'm pretty sure he isn't a castrato !!! Yes I know they don't mean it, but it's still funny.