A week or so ago my husband came home from the shops with a pink t-shirt he had bought for our holidays. As long as I have known him, I have never known him wear pink, but I like pink on men and he knows that, and he said he just fancied it! (Or perhaps he though I would fancy him in it )
Well, he showed the t-shirt to our 7 year old son, whose immediate reaction was.."Dad, that is so gaaay!" What a strong association he made..not just that pink was 'girly', but that it was 'gay'. Children pick up all sorts of messages about what kind of behaviour or dress is perceived in their culture as 'gay', even at this young age.
In a way, the fact my heterosexual husband will be wearing a pink shirt is a very strong positive message to our son about not judging a book by its cover. And in a way, Mika, through his flamboyance and perceived 'gayness', is also challenging stereotypes. He may be gay, he may not, but we shouldn't necessarily assume he is just because he wears a cupcake scarf in a video.
The stereotypes exist, and that's reality, as Christine (I think it was?) rightly said. So when some of us say 'the WAG video is the gayest thing ever' (and I myself have said it, though not in front of my son I should add! ), we are referring to the stereotype and acknowledging it. That's not the same as believing it, although we may choose to draw our own conclusions from it.