Just did a google translate:
Mika Male! Eclectic, talented, visionary.
And, above all, ironic. All'identikit is the singer who owes much of its success to creativity. Just what I was looking for a masculine scent.
Lewis Hamilton and Jenson Button from Formula 1, Superbike Marco Melandri, Marco Mengoni, the King de Mato X Factor. And then, Mika, the Anglo-Lebanese singer who enchanted the music scene thanks to his vocal range (already comparable to that of Freddie Mercury) and its immaginzione, which has resulted in a recognizable world fate of colors, Caroni, theater, games, costumes. They are the men that the house Hugo Boss has chosen as the face of its fragrance. Not men-and-beautiful-but simply icons of success, driven by creativity.
Mika, he told us this project.
When you say "campaign for a perfume, " vein natural to think of something macho. I of course I did things my way, taking out the child in me, trying to have fun.
Icon of irony, not sex appeal, then?
The irony is always useful, especially when others are most macho of you. As in the video for We Are Golden (where he sings in boxer, ed), I felt very sexy, but also very ridiculous. Nothing is certain when it is the seduction.